1. Requirements Analysis

This is the first phase of our SEO process and we find out what your business does, who your customers are and what your marketing objectives online are, in order to formulate a custom internet marketing strategy which will deliver the best value to your business.

2. Baselining

In this phase, we determine what the current state of your internet marketing efforts are and we’ll use this to measure our performance. This is important as we want to be sure that our SEO and internet marketing business is delivering the results you need.

3. Keyword Research

This is one of the most important parts of our SEO process. We want to make sure we target only high value keywords which your target audience is actively searching for online, and is likely to bring in sales or leads. We aren’t afraid to target more competitive keywords, but these can be expensive and this is the stage where we do our groundwork to ensure that you get the best value, and obtain the results you want as soon as possible.

4. Site Restructuring

A well designed site will provide a good impression to the visitor, and allow them to place more trust in your business and subsequently, more of them will become customers. Here, we may also recommend some technical changes to make it easier for you to maintain your site in future should there be any changes.

5. On Page SEO

This is where we will optimize your website to make it easier for the search engines to find for the target keywords.

6. Off Page SEO

One of the most important factors for increasing the ranking of your website in the search engine results is the number and quality of websites linking back to you, amongst other factors. This stage is where we work on this.

7. Advertising

Although you can begin a pay-per-click campaign at any time, we believe in starting this process only when your website has been properly optimized and gained a certain degree of authority with the search engines (notably Google). A relevant landing page for your ad will decrease your costs in pay-per-click advertising in Google Adwords significantly over the long term.

We can also start advertising in social networks such once your website has been sufficiently on page optimized and is ready to convert visitors into paying customers.

8. Monitoring

Monitoring is an important part of SEO. We will continue to track the ranking of your website and proactively take action, to increase the chances that your website will continue to rank for your desired keyphrases. At the same time, we will continually track and optimize your PPC campaigns when necessary as well.